Motion Theory’s workflow of the Nike ‘One’ commercials did not just benefit from an applet programmed by one of the team members. This time, the core workflow became a team of four visual programmers risking carpel tunnel to generate a diversity of floating engineering graphics using every trick in the book. Although the production process was organic and artistic, the team collaborated well – subclassing a common object oriented super class, using common (custom) rendering frameworks, establishing file format protocols for shared data, and using versioning systems. The result was complex yet delicate and tasteful swarm of diagrams and math floating around the heads of thinkers – interacting with the physical, emotional, and narrative surroundings.
To view the coding used, see http://dev.motiontheory.com/nikegolf/
For videos, snapshots, and complete credits, visit the Motion Theory website:
http://www.motiontheory.com/work/nike_one